Many found her apology lacking in any real authenticity, when she was casting blame on her social media team, prioritizing saving herself embarrassment, and first and foremost protecting her brand over taking a humble moment to learn.
The buck stops with her. A good leader never throws her team under the boss. I’ve worked with brands and businesses for 25 years. She needed to just own up to it and take the heat, as well as listen to those who took their valuable time to educate her. We are nothing if we do not listen.