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Possibly the Best Marketing Idea to Tackle the Mask Debate

How businesses can take mask matters into their own hands

Pamela Hazelton
4 min readJul 12, 2020
Angry woman wearing a mask below her nose and mouth. A gloved finger points at the reader.
By luis_molinero — licensed via Freepik

To wear or not to wear?

That’s the question many public officials are asking themselves regarding mask mandates. With nearly 40 US states reporting hikes in coronavirus cases, the mask-wearing debate rages on with no real solution.

Until now.

Municipalities where there are no statewide mandates are mulling local ordinances.

The mere mention of such, however, and just like that 💥 thousands of keyboard warriors emerge to visit official buildings for the first time, social distancing be damned, to state their case.

Some compare the forcefulness of wearing a mask to gun control. A few, unable to come up with a better comparison, simply state, “I’m not wearing underwear either.” (That last one doesn’t sit particularly well when you live in Florida and the same people were standing in line outside for an hour…in 96 degree heat.) #Yikes!

While I’m reveling in the fact my car’s been getting two weeks to the gallon, Karen over here is losing her marbles over having to wear a mask at the nail salon, and Ken’s thinking about suing a restaurant chain for not letting him sit inside to devour the two crispy…

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Pamela Hazelton
Pamela Hazelton

Written by Pamela Hazelton

Avid writer, marketer & business consultant. // Reward yourself a little every day. 🆆🅾🆁🅺 + 🅻🅸🅵🅴 🅱🅰🅻🅰🅽🅲🅴

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