Well, sure, but most "teams" aren't comprised of 100 people.
But, yes, other platforms are far better large scale. SMS style would never be productive for it either.
But the Apple commercial? Looked to me like 4-6 person team. Since the vast majority of small businesses have 20 people or less, I still think Apple's solutions could work, along with a good task app.
I just felt the article was saying no one would use Apple for these things, when in my experience, many of them already do.