While I'm not in total disagreement, I do ask this: how many devices created by billionaires do you own? The smartphone or computer you typed this story on - which brand is it? Fact is, we don't need computers and smartphones to survive, yet people - including those adamantly against the persons or companies building them - buy them anyway.

It's hard to argue how bad a person or company is, while at the same time using their products. And since "billionaires" are tied to computers, smartphones, tablets, apps and web browsers, well, I think you get my point. Not a single one of these billionaires got where they are without consumer support. It's not their fault they're billionaires, it's ours.

At the end of the day, businesses and successful people only advance by doing either what we tell them to do or what we convey is acceptable. FWIW, Microsoft had a handful of smaller yet very powerful competitors. We snubbed them off and narrowed the playing field. Gosh, I miss the Amstrad, OS2 and the original Palm devices.